COLLECTIONLESS: A SALES MODEL OF THE FUTURE. FIRMLY ENTRENCHED IN THE PAST. Delivering X collections per year makes no sense in the digital age. Consumers should be able to buy garments as soon as they desire them, which should be as soon as they see them. Furthermore, the very existence of a collection suggests that all past work is out of style. This can't be correct; some of my favorite garments are some of the oldest garments I own. BRIAN SWIFT is one collection. A collection of things I have made. Things I love. Things you should have the freedom to buy, wear, and love. Regardless of season or year. BY